Transforming the Recliner Landscape for Retailers
About the
Zhejiang Group
The Zhejiang Group represents a dynamic collaboration between seasoned industry professional Jon Higham and esteemed partner Mingrui Furniture in China.
With an impressive cumulative experience of 40 years in the furniture sector, our team has astutely observed a disheartening trend within the recliner market—compromised quality and a disregard for crucial process procedures have become all too common.
At the Zhejiang Group, we have set out to redefine this landscape. With an illustrious track record of designing and servicing top-selling recliners for leading retailers in the UK, we possess a comprehensive understanding of what it takes to craft recliners that are not only aesthetically superior and innovative but also exceptionally well-made. Moreover, our expertise enables us to offer these exceptional recliners at the most competitive prices in the market.
To ensure the utmost quality and customer satisfaction, we implement stringent measures at every stage of our operations. From meticulous inspections during the procurement process to comprehensive traceability of wood from its source in the forest to the finished product, we prioritize transparency and accountability. Our production line processes adhere to the highest standards, and we provide all the necessary legal certificates pertaining to materials and electrical components. Rest assured, our customers, that when you choose the Zhejiang Group, you are not only investing in the finest well-crafted recliners available but also receiving a boutique service that caters to your every need.
In addition to our commitment to superior quality and strict processes, we take immense pride in our partnership with Mingrui Furniture, a company that upholds the highest standards in ethical and responsible manufacturing.
Notably, Mingrui Furniture has successfully undergone a comprehensive 4 pillar SMETA audit, which ensures the adherence to ethical practices and the protection of workers' rights. This audit encompasses critical aspects such as labour standards, health and safety, environmental impact, and business ethics.
By aligning ourselves with Mingrui Furniture, we guarantee that the recliners produced under the Ultimate Recliners brand prioritise the well-being and fair treatment of the workers involved in their creation.
Our collaboration goes beyond simply delivering exceptional products; it reflects our shared values of social responsibility and sustainability, fostering an environment where workers' rights are respected and upheld throughout the production process.
Highest standards in ethical and responsible manufacturing.
Dedication to Customer Service
Our dedication to exceptional customer service means that we have a team ready to address any issues that may arise.
We prioritise prompt and efficient resolution of concerns to ensure our customers' satisfaction. At the Zhejiang Group, we strive to provide a seamless and enjoyable experience from your initial selection to long after your purchase. Our team is readily available to answer questions, offer personalised assistance, and ensure that your experience with Ultimate Recliners exceeds your expectations.
We understand that each buyer has distinct preferences and requirements when it comes to recliners and their options.
Our goal is to bring your vision to life by offering a wide range of customisation possibilities. From upholstery choices to adjustable features, tech components and additional storage compartments, we offer a plethora of options to cater to your unique needs.
Our team of skilled craftsmen and designers will collaborate closely with you to ensure that your recliner is tailored precisely to your specifications.
Innovators in the Recliner Industry
Jon Higham is a notable professional in the field of recliner design whose innovative contributions have revolutionised the recliner industry.
With a keen eye for cutting-edge technology and an unwavering passion for creating exceptional products, Jon played a pivotal role in introducing and developing the first-ever tech sofas in the UK Market, forging a new segment within the industry.
His expertise extends beyond design, as he has extensive experience in liaising with factories and manufacturers to ensure that all electrical components are advanced, safe, and fully compliant with regulations.
Jon is highly regarded in the recliner design industry for his commitment to accuracy and focus on the smallest details. He is highly respected in this field, and his work has encouraged others to explore new horizons in comfort and functionality.